Leadership is at the very heart of setting the identity and profile of a company. The direction, values, and strategic agenda set by leaders do more than influence organizational culture: they can influence performance, employee engagement, and, ultimately, brand reputation. Ever-changing in the business context, the role of the leader has become increasingly key to companies' growth and innovativeness. This article speaks about the multi-faceted nature of leadership for company profiling.
Effective leadership is based on vision. Leaders articulate a compelling future state that inspires employees and stakeholders alike.